Consumers now demand a seamless shopping journey in which the web, mobile channels and physical stores overlap. Whether shopping online, in store, or on a mobile device, customers expect access to the same wealth of information and a consistent experience across all channels.
Social media, mobile applications and devices are directly impacting retail marketing and sales and forcing companies to find new and more effective ways of reaching and retaining customers.
Retailers are investing in in-store navigation capabilities. In addition to the opportunity to better understand shopping habits, this technology is incredibly powerful as it enables the retailer to engage with shoppers just moments before potentially making a purchase.
Retailers must be prepared to enter a new phase of mass personalisation. Stores have struggled to replicate the level of personalisation that can be found online. However, recent advances in beacon technology mean that targeted, real-time offers are now a reality. The combination of shopper enthusiasm and technological capability means that stores should be looking to take personalisation to new heights, driving both customer loyalty and spend.
ISG Technology Retail Store Services comprise the design, deployment and long-term support and management of retail store technology. We can provide every aspect of technology deployment for stores, warehouses and offices; new builds, refits or refurbishments.
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